CS Open
Templates
Welcome to the CS Open - Templates!
Clerkenwell Showrooms’ mission is to attract more A&D visitors throughout the year. Our first priority has been to identify the design events that occur in or around Clerkenwell throughout the year.
For 2023, these include:
- Surface Design BDC (Feb)
- Workspace Design BDC (March)
- Clerkenwell Design Week (May)
- New Designers BDC (June)
- London Design Festival (Sept)
- Clerkenwell Design Trail (Oct)
- Hotel Interior Experience BDC (Nov)
In particular, CS has agreed with the Business Design Centre (BDC) that Clerkenwell Showrooms will not divert visitors from the hall - instead, CS will request that show visitors arrive early or stay late if they wish to visit Clerkenwell Showrooms.
Showroom Action:
1. Display - CS Yellow Flags - see guide below
2. Promote - Event (Social, Marketing) - see guide below
These simple activities will signal to visitors and the public that Clerkenwell Showrooms are celebrating a local design event.
Please use the information below as a marketing template to help your marketing teams understand how CS Open Events work.
Display
“Lets make Clerkenwell come Alive with Yellow Flags for the week of every Design Event!”
Physical Evidence:
During CS Open Events (normally 1 x week) please ensure:
CS Flag is prominently displayed for the week!
Showroom Staff Briefing
Ensure client-facing staff understand:
- CS Open - Event (name)
- Event Theme - (relevance to showroom brand)
- Event Location (e.g. Business Design Centre)
- The Event Dates (typically dates within week)
- CS Open Dates (typically the full week)
- Event-related Client invitations
2. Promote
“And with every showroom pushing out messages of support - the Event and Clerkenwell will benefit!”
Marketing Guide:
During CS Open Events (normally 1 x week) please ensure that your marketing department issue:
Acknowledgment of the Event
Invite A&D database to attend the Show
Describe how Showroom is reflecting the Theme
Invite Clients to visit Showroom (before or after show)
Showroom Staff Briefing
Inform client-facing staff that marketing dept is running a social media campaign
- record how many visitors come because of the event
- feedback any ideas that may improve visitor traffic in the future